In a word...YES! Even if you cannot afford to build a website that has online purchasing immediately, you should make sure to work towards that end. Most people will look online and investigate what is available. If the website they use to investigate this has a shopping cart, many will simply purchase the item and have it shipped to them. So, your site must be the ultimate authority on whatever you sell. Read more

Many people want to start a new company, but feel overwhelmed by all of the papers that have to filed. It is not as difficult as it may seem. The difficult part is making the logo, developing the website, producing collateral (like a rack card) and getting the company launched with cohesive look in a timely manner. All of this must have the same message and talk to the appropriate market. Read more

Many companies try to rebrand themselves on a yearly basis. Unless you are well known company that has deep pockets and can afford to rebrand your company, you should treasure your branding and make sure you do nothing that is counterproductive. This means that everything that a potential client sees must reinforce your branding. This includes all advertising, print collateral, website and social media.  Read more

Okay, have you heard that colors can affect your mood? This is true. Colors can also affect your willingness to browse a website or look at an advertisement.  Read more